This year i got the opportunity to Work with Jordan Loveless on her AZURE collection for S/S-14-15. Bringing in inspiration from Spanish architecture with its clean lines and simple approach yet using carefully selected fabric choices which could cater for sportswear enthusiasts.
Tasked with creating a typographic piece that would be screen printed on to selected pieces. using a photograph of a spanish villa, supplied by Jordan i started to look at how we could bring the different shapes and sizes into the typographic piece. I did this by using different font sizes for carefully selected sections of type, with some set higher then others. To tie it in with the rest of the collection which uses bold blues and bright yellows, we brought in the idea of a block yellow which the type would be printed on top of.
By printing on to the fabrics when flat, and using a separate screen for the yellow block meant that each print would be different as we could place the block in a different place each time. I printed on to a semi transparent material for a coat, oversized pockets for T-shirts and socks.
Too see more of the final collection, please visit http://jordanroseloveless.wix.com/jordanloveless#!collection/c206x
Photographer: Stephanie Thomas - http://www.stephanierosephotography.co.uk/
Model: Connagh Howard - http://futuremodelmanagement.co.uk/index.php/connagh-howard/
Stylist: Hollie Blundell - http://hollieblundell.wix.com/portfolio